Just steps from the British Museum, the newest Zetter Bloomsbury blends classic Georgian influences with modern hospitality. It features 68 rooms and suites, a gym, outdoor garden, parlour, terrace, and cosy spaces for cocktails and relaxation.

Each room is uniquely decorated with artifacts and objets d’art, combining muted tones, patterned fabrics, and elegant details. Some include king-size four-poster beds, claw-foot tubs, and Egyptian cotton sheets, while guests enjoy access to all public dining, bar, and wellness spaces.